Emrah Duman, Vice President of Ford Trucks

Flexibility and efficiency are essential

At the beginning of spring, we met with Ford Trucks Vice President Mr. Emrah Duman to discuss the topics that have recently shaped the automotive industry, particularly the heavy-duty truck segment.

Emrah, thank you for giving TruckStop this interview to review the current situation of Ford Trucks worldwide. First question: how did last year go for you in terms of production and sales of Ford heavy trucks in Europe and internationally?

The year was marked by a complex and rapidly changing environment: economic uncertainty, supply chain volatility, cost pressure and increasing regulatory requirements, particularly in Europe. Despite this, we maintained production continuity thanks to our flexibility and strong operational efficiency.

In Europe, strict regulations and the focus on emissions had a major influence on the market. We therefore adapted our offering by focusing on energy efficiency, safety and sustainability.

Internationally, particularly in developing regions, demand remained strong, with priority given to robustness, reliability and total cost of ownership.

What about the results in Europe compared with outside Europe?

In Europe, we continued our development by strengthening our network and increasing our visibility.

Outside Europe, markets remain strong thanks to established customer relationships and strong logistics activity.

Our strategy is based on a balance between geographical diversification and adaptation to local markets.

Is being based outside the EU an advantage?

Yes, it provides greater flexibility and faster decision-making while remaining fully aligned with European standards. It also allows us to combine global expertise with local requirements.

Diesel still largely dominates. What is your view on electrification?

Today, diesel remains the most practical solution for many applications, especially long-haul transport. However, electrification is an inevitable transformation, but it will be gradual and dependent on specific applications. It is particularly well suited to urban and regional deliveries.

Some manufacturers are strongly pushing electric vehicles. What is your opinion?

The transition must remain pragmatic. Customers make their decisions based on concrete criteria: range, cost and infrastructure. We favour a technology-neutral approach, adapted to each specific application.

Are your customers interested in BEVs and FCEVs?

Yes, interest in BEVs is real, especially for urban distribution. As for hydrogen (FCEVs), interest is more exploratory, mainly because the infrastructure is still limited.

Which applications are best suited to electric trucks?

Urban distribution and last-mile delivery are currently the most relevant applications. Long-distance transport still remains a challenge.

And autonomous driving?

It is progressing through driver assistance systems. Fully autonomous driving is still some way off due to regulatory and technical challenges.

Can the construction segment be electrified?

It is a complex segment because of energy constraints and operating conditions. However, certain urban applications could be among the first to adopt electrification.

Is regulatory pressure similar everywhere?

No. In Europe, it is very strong and is driving electrification. Elsewhere, decisions are more strongly guided by costs and operational efficiency.

What is the main obstacle to electrification?

Infrastructure remains the main barrier, as well as the overall operating cost if no incentives are available.

Which region is the most advanced?

Europe is clearly leading the way, particularly for urban applications. Hydrogen remains a longer-term solution.

Outlook for 2026?

A transition year. Diesel will remain dominant, but electric vehicles will continue to grow in certain specific applications.

What are your priorities for this year?

Strengthen our presence in key markets, accelerate electrification and remain fully aligned with European regulations.

Thank you for this interview.

Milan Olšanský ITOY Member Czech Republic and Slovakia French adaptation: Fabien Calvet