SAMPA Forward
The global manufacturer of aftermarket parts for heavy-duty commercial vehicles presents its new strategic vision and the priorities that will support its next phase of international growth.
At Automechanika Frankfurt 2026, SAMPA presented its new global vision as well as SAMPA Forward, a strategic platform designed to support the company’s transformation and international development.
The launch took place on 9 September 2026 at the SAMPA stand, in the presence of the manufacturer’s senior management, international teams, customers and business partners.
A New Stage in SAMPA’s International Development
With more than 30 years of experience, SAMPA wishes to enter a new phase of its development, based on growth, integration, innovation and proximity to its markets.
The CEO of SAMPA Group, Tarık Altuncu, accompanied by Board members Hasan Şahinkaya and Şahin Şahinkaya, presented the company’s long-term ambitions as well as its desire to build a stronger and more connected global organisation.
For his part, Ali Erdogan, Global Chief Marketing Officer of SAMPA, presented SAMPA Forward as the unifying platform intended to coordinate the company’s transformation, investments and priorities across all its markets.
“SAMPA Forward is much more than a campaign. It is the expression of our vision, our responsibility and our ambition for the future. It reflects the company we have built, the progress we are making today and the stronger global organisation we are determined to become.” Tarık Altuncu, CEO of SAMPA Group
Four Strategic Priorities
SAMPA Forward is based on four major areas, intended to connect the company’s investments to their operational impact and the value delivered to customers.
More Capacity
SAMPA wishes to develop its production capabilities as well as the infrastructure required to meet future demand.
More Control
The company intends to strengthen its control over engineering, production, testing, quality and logistics.
More Integration
This priority aims to connect capabilities, sites, technologies and teams throughout the organisation.
More Investment
SAMPA also confirms its desire to continue investing in production, research and development, technologies, infrastructure and talent.
Turning Investments into Concrete Results
Through SAMPA Forward, the manufacturer wishes to highlight the investments made in several areas: increasing production capacity, vertically integrated manufacturing, product development, testing, logistics infrastructure, digital transformation and international expansion.
These developments should in particular help improve product availability, ensure more consistent quality and strengthen service capabilities.
SAMPA also intends to build a more reliable global supply network, while retaining a precise understanding of the specific needs of each market.
“SAMPA Forward translates our global vision into one clear and strong direction. It connects our investments, capabilities and ambitions while creating a coherent story for each of the markets in which we operate.” Ali Erdogan, Global Chief Marketing Officer of SAMPA Group
A Global Rollout
The launch at Automechanika Frankfurt marks the beginning of the international rollout of SAMPA Forward.
The platform will gradually be activated in the company’s main markets through customer communications, digital channels, regional initiatives, international events and the next major stages of its development.
Each market will be able to adapt this vision to its own priorities and customer expectations. The global direction will nevertheless remain common: one company, a shared ambition and a strengthened path towards the future.
