IVECO hits the road to present its 2026 range across Europe

IVECO is launching a European road tour to meet its customers, partners and dealers.

After unveiling its “Spirito in Movimento” universe during the IVECO Experience held in Turin last July, IVECO is now taking action. The Italian manufacturer is launching a major European road tour designed to showcase its 2026 range and, above all, to go directly to meet those who make road transport live on a daily basis.

Called “Spirito in Movimento”, this tour will cover more than 5,000 kilometres in two months, with a fleet of eight vehicles. Five major stops are scheduled: Prague, Frankfurt, Le Mans, Amsterdam and Madrid.

A tour as close as possible to hauliers

The principle is simple: rather than bringing all its contacts together in one place, IVECO is choosing to go and meet them. Each stop will therefore allow hauliers, dealers, partners and journalists to discover the brand’s latest new products and its new ecosystem of products and services.

The tour will kick off in Prague on 28 August, with guests from the Czech Republic as well as markets in Central and Eastern Europe, Austria and Poland. The caravan will then continue on to Frankfurt, where German and Swiss customers will be brought together.

In France, the meeting point is Le Mans, on the occasion of the 24 Heures Camions. An inevitably symbolic stop for IVECO, which will take advantage of this major event to present its offering to French professionals.

TruckStop will of course be there. Indeed, let us remember that we are part of the same group as Wheels Racing, organiser of the 24 Heures Camions.

The tour will then continue to Amsterdam, to welcome customers from the Benelux countries and the Nordic countries, before reaching Madrid in October. This final stop will bring together Spanish and Portuguese customers.

In total, IVECO estimates that more than 1,200 people will take part in the various events organised throughout this tour.

Trucks, but also a complete ecosystem

Beyond the presentation of the vehicles, IVECO wants to highlight its entire 2026 ecosystem. The manufacturer intends in particular to present the solutions developed to support hauliers on issues of productivity, efficiency and sustainability.

An approach that is part of the brand’s evolution, which now claims an approach that goes beyond the simple status of an industrial vehicle manufacturer.

IVECO and motorsport as a common thread

This major European tour will not, however, be limited to customer events. The IVECO caravan will also take advantage of several major motorsport events during the season.

The Italian manufacturer has maintained close ties with competition for several years, notably through its partnerships with MotoGP and the Goodyear FIA ETRC European Truck Racing Championship.

The road tour will therefore pass through several rounds of these championships: Misano and Valencia in MotoGP, then Most, Zolder and Le Mans in ETRC, before heading to Jarama for the championship finale.

TruckStop will be behind the wheel!

And at TruckStop, we obviously are not going to be content with watching the caravan go past!

Starting next week, Fabien Calvet, Editor-in-Chief of TruckStop, will himself take the wheel in Germany as part of this European road tour.

The objective: to experience this from the inside and on the ground, behind the wheel of one of the vehicles on the tour, and above all to share a genuine experience report with you.

Driving, comfort, road behaviour, onboard technologies, life on board… Fabien will be at the controls to test and analyse the IVECO range in real-world conditions, with the perspective of a journalist but also that of a professional who knows the world of transport perfectly.

An experience that will result in images, a video and a complete report on TruckStop.fr.

So, stay connected: the IVECO caravan is arriving in Germany and TruckStop will be behind the wheel! 🚛🇩🇪

Heading to Madrid for the S-Way Experience

The journey will finally head towards Madrid, where it will conclude at the IVECO plant with a new edition of the “S-Way Experience”.

This customer event, dedicated to discovering the IVECO heavy-duty vehicle range, has already brought together more than 1,500 European customers over the past few years.

Starting from Turin, the historic home of the brand, the European road tour should therefore be much more than a simple communication operation. IVECO wants to turn it into a genuine journey to meet its community, with a clearly stated objective: to strengthen its proximity to hauliers and concretely present the solutions that will make up its 2026 offering.