Michelin breaks the mould
For its new promotional campaign, Michelin has decided to move away from the traditional refund or simple discount on the product purchased. This time, the tyre manufacturer is turning the purchase of truck tyres into a competition, with a first prize that should certainly attract the attention of hauliers: a funded semi-trailer.
To take part, customers must purchase at least six Michelin X Multi T2 tyres in size 385/65 R22.5 between 1 September and 31 October 2026. The more eligible tyres you purchase, the greater your chances of winning the prize draw.
And Michelin is not stopping there. The brand is also offering 30 prizes consisting of a refund for two X Multi T2 tyres, as well as 50 Michelin and The North Face travel bags.
Refunds on other ranges
At the same time, Michelin is keeping a more traditional offer, but one that is still worth taking advantage of. When purchasing two new truck tyres, users can benefit from a refund of:
- €15 excluding VAT per tyre for 17.5-inch and 19.5-inch sizes, excluding 445/45 R19.5;
- €25 excluding VAT per tyre for 22.5-inch sizes, as well as for 445/45 R19.5.
Purchases must be made from a specialist truck tyre dealer based in mainland France, including Corsica.
Pay attention to the dates: registrations for the competition are open until 30 November, while refund claims can be submitted until 15 December 2026.
Full terms and conditions are available at promo.pro.michelin.fr
Winning a semi-trailer by purchasing tyres is not exactly the kind of promotion you see every day in the transport industry. And for that alone, Michelin has certainly pulled off a great move!
