A Mack Pioneer all in pink to mark the end of Breast Cancer Awareness Month

In Greensboro, North Carolina, Mack dressed a Pioneer in pink to support breast cancer awareness. A visible operation in front of the manufacturer's headquarters, accompanied by screening actions offered to employees.

The Mack Pioneer changes its livery for a good cause. On the occasion of Breast Cancer Awareness Month, the American manufacturer presented an example covered in a pink wrap in front of its world headquarters in Greensboro.

The objective: to draw attention to research and show support for people affected by the disease. With its size and this unusual colour, the Pioneer is not at risk of going unnoticed.

Pink, but also concrete actions

Mack's commitment is not limited to dressing up the truck. Several times a year, a mobile mammography unit travels to the site in order to facilitate access to screening for employees.

The pink Pioneer thus gives visibility to an initiative carried out within the company. Another way of putting a heavy truck at the service of a cause that goes far beyond the world of transport.